Applauded for trailblazing strategies last year, Irish Distillers won the HR Achievement Award at the Manufacturing Excellence Awards 2025, celebrated for its innovative approach to human resources through the launch of its Employer Brand project, designed to attract, retain, and engage top talent across Dublin and Cork.

The initiative combined a strategic rebrand with staff-led insights, ensuring the company’s heritage, values, and culture were authentically reflected. Internal champions and creative storytelling methods highlighted employee experiences, reinforcing a sense of pride and belonging throughout the organisation.

Cross-functional collaboration ensured a consistent and cohesive message at every level, aligning internal and external perceptions of Irish Distillers as a leading employer in the Irish manufacturing and beverages sector.

“Our judges commended Irish Distillers for its thoughtful and strategic approach to human resources. The Employer Brand project demonstrates how authentic engagement, staff empowerment, and data-driven decision-making can deliver tangible results while strengthening organisational culture and talent retention,” the panel noted.

Irish Distillers’ recognition reflects the high standards of the Manufacturing Excellence Awards, where winners are distinguished by innovative approaches to workforce management, engagement, and strategic initiatives. The company’s success illustrates how combining heritage, employee voice, and creative communication can elevate employer reputation and deliver measurable impact.

For years, the Manufacturing Excellence Awards have celebrated organisations that push the boundaries of operational and organisational excellence. Irish Distillers’ achievement highlights the value of people-focused innovation in building strong, resilient teams and shaping the future of Ireland’s manufacturing sector.

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